Two weeks ago, we reached one of the most ambitious milestones we had set for ourselves at Ingala.
In just three months, we successfully completed the migration of Level Up, part of the Mexican media group Busca Corp, achieving a seamless and fully successful transition.
The group's objective was clear: to recover from a poor experience after migrating all of its websites from a custom CMS to WordPress.
The reason behind that negative experience was not WordPress itself, but rather poor planning and execution of the project.
This left us facing not only the challenges that come with any system migration, but also the added complexity of dealing with a significant amount of technical debt inherited from that transition.
But as if that were not enough per se, there was another major pain point for Busca: time.
As we all know, time is money. And money matters to every business.
We set an ambitious goal: migrate their website, databases, user hub, and gaming and review systems in just three months. We kicked off the project in mid-February, and today, May 20, we successfully launched the new platform for users.
The Technology Stack
- Frontend: React and FusionJS
- Backend: Node.js / AWS Lambda / EC2
- CMS: Arc XP, The Washington Post’s CMS, trusted by more than 2,000 leading digital media organizations worldwide.
- User Hub: We leveraged our own in-house platform to manage users and seamlessly scale any additional products built on top of it. It was developed in Go, enabling extremely high concurrency without service degradation. The database powering this hub is SQLite.
Last but certainly not least, the numbers. Level Up had been heavily impacted in terms of traffic performance as a result of its previous migration experience.
The site is now showing a 40% increase in organic search traffic, a 51.8% increase in Google News traffic, and a 153.9% increase in Discover traffic.
It has also experienced daily traffic growth peaks ranging from 127% to 460% over the last 30 days.
In addition, the number of indexed URLs has grown by 84.3%.
By improving the user experience through a strong focus on site performance and loading speed, combined with the clear signals reflected in Google Search Console, Google Analytics, and other monitoring tools, we are confident that the coming months will turn the challenges of the past into nothing more than a distant memory.
We would like to thank Busca Corp for trusting us with this monumental challenge.